Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a way to enhance their information collection procedures. While it needs a lot more technical knowledge than routine GTM and might present additional prices, it can lead to better precision and more dependable information
Pixel tracking utilizes a piece of code to sign up conversions on your website. It's simple to set up and less vulnerable to ad blockers.
1. Extra accurate information
The conventional method of tracking conversions on a web site, using pixels, is having problem with transforming browser personal privacy policies. This implies that the information being sent to Google Advertisements, Facebook Manager and other systems is much less accurate than it must be.
Server-side monitoring is a more safe option that helps to bypass these limitations, as it's filled from your own domain and dealt with as first-party code, meaning it's less most likely to be affected by ad blockers or various other protection steps. This gives much more precise information and a more total image of customer journeys across networks.
In addition, this sort of monitoring enables services to track conversions beyond the site, such as phone calls and in-store gos to, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more ownership over the data they send out, and makes it easier to follow numerous data legislations. It's likewise a great deal much less prone to fraud, as it's more difficult for illegal stars to control the system by modifying the postback link.
2. Better control over information.
Server-side monitoring enables companies to collect and enrich data before sending it to third-party analytics/advertising platforms. This improves data completeness and accuracy, which can help marketers make more informed marketing decisions.
Conventional pixel tracking relies on JavaScript tracking codes that are placed in website visitors' internet browsers. These tracking codes are often obstructed by advertisement blockers, which can cause information collection disruptions and imprecise outcomes. Server-side tracking allows companies to bypass these limitations and provide exact, consistent information that is less at risk to disturbance.
This sort of tracking likewise allows businesses to track conversions that happen beyond the site, like phone calls and in-store acquisitions. This is important since brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a vital reason S2S is much more dependable for businesses looking for to adapt to these changes.
3. Much less susceptible to fraud
Server-side monitoring allows companies to manipulate information payloads prior to it gets to third party endpoints, boosting safety and privacy. This is especially vital as different internet browsers and systems increasingly transform exactly how they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie data and will certainly not enable pixel-based monitoring. Utilizing server-side tracking, you can bypass these constraints and remain to track conversions that occurred outside of your internet site.
Furthermore, server-side tracking allows you to capture customer data straight on your own web servers. This eliminates reliance on third parties, which can be vulnerable to breaches and personal privacy violations.
A server-side radar is a set of directions that tells your web site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's also utilized to trigger event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that utilizes a tiny piece of code on your page to collect data from customers.
4. Simpler to apply
Server-side tracking is an information collection process that takes place on the site's very own web server, bypassing web internet browser constraints. This implies that information collected by the website/app is first sent to the web server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this method is that it minimizes the extent of data management and provides companies more control over transmission, making it typically a lot more reputable. As a result, it's less prone to data difficulties brought on by things like a broken link or an energetic advertisement blocker being mounted.
With OWOX BI's Server-Side Monitoring, your business can collect real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is after that passed straight to your marketing and advertising tools on the server. This enables you to have even more exact information lifetime value (LTV) calculation and aids ensure compliance with privacy regulations such as GDPR. Furthermore, it likewise stays clear of the monitoring constraints enforced by internet browsers and advertisement blockers.