Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of shopping businesses are turning to server-side monitoring as a means to enhance their data collection processes. While it requires extra technical knowledge than normal GTM and might introduce additional costs, it can lead to better precision and even more reputable data
Pixel tracking makes use of a piece of code to sign up conversions on your website. It's simple to establish and less susceptible to advertisement blockers.
1. Much more precise information
The conventional approach of tracking conversions on a website, utilizing pixels, is having trouble with changing web browser personal privacy plans. This means that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less accurate than it must be.
Server-side monitoring is a more protected choice that aids to bypass these restrictions, as it's loaded from your very own domain name and dealt with as first-party code, implying it's much less most likely to be influenced by ad blockers or other safety actions. This offers a lot more exact data and a much more total image of customer trips across channels.
Additionally, this kind of monitoring permits organizations to track conversions outside of the site, such as telephone call and in-store sees, which can be difficult for pixel-based tracking. This flexibility gives marketing professionals extra possession over the data they send, and makes it simpler to adhere to different data legislations. It's likewise a great deal much less prone to fraudulence, as it's harder for illegal stars to adjust the system by modifying the postback link.
2. Much better control over information.
Server-side monitoring enables services to gather and enhance data before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can aid marketing experts make even more enlightened marketing choices.
Typical pixel monitoring counts on JavaScript tracking codes that are put in site visitors' browsers. These tracking codes are frequently blocked by ad blockers, which can cause information collection disturbances and imprecise outcomes. Server-side monitoring allows companies to bypass these limitations and provide accurate, regular information that is less vulnerable to disturbance.
This sort of tracking also allows organizations to track conversions that happen outside of the site, like call and in-store acquisitions. This is very important because new personal privacy policies such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a key reason that S2S is a lot more reputable for companies seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side tracking makes it possible for services to control information payloads prior to it reaches 3rd party endpoints, enhancing safety and security and personal privacy. This is particularly important as various internet browsers and platforms increasingly change exactly how they deal with cookies. For example, in iphone 14, Safari will only supply first-party cookie information and will not permit pixel-based tracking. Using server-side monitoring, you can bypass these restrictions and continue to track conversions that occurred outside of your internet site.
Additionally, server-side monitoring enables you to record individual information directly by yourself servers. This removes dependence on 3rd parties, which can be susceptible to violations and privacy offenses.
A server-side tracking system is a collection of instructions that informs your site's web server what events to videotape. This data is after that sent out to analytics tools like Google Analytics and Facebook Organization. It's also made use of to set off event-based advertisements, such as retargeting. In contrast, pixel tracking is a different method that utilizes a tiny piece of code on your web page to collect information from customers.
4. Simpler to apply
Server-side tracking is an information collection process that occurs on the website's own web server, bypassing web internet browser constraints. This means that information collected by the website/app is first sent to the web server where it's refined and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this technique is that it lowers the range of information monitoring and gives companies extra control over transmission, making it generally much more trustworthy. Therefore, it's less prone to data obstacles brought on by points like a broken connection or an active ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your organization can collect real-time conversion data in the same way that you would with pixels or a cookie, however this is after that passed straight to your advertising and marketing devices on the web server. This permits you influencer tracking software to have even more exact data and helps guarantee compliance with privacy guidelines such as GDPR. In addition, it additionally stays clear of the monitoring constraints enforced by internet browsers and advertisement blockers.